LeadCoverage Go-To-Market Setup Program
A structured, time-bound program designed to help logistics organizations stand up a measurable go-to-market engine that supports sales, without committing to an ongoing retainer.
This program focuses on foundation, systems, and enablement, not turning spend on.
What This Program Delivers
By the end of the program, your team will have:
A clearly defined Ideal Customer Profile (ICP)
A functioning go-to-market engine aligned to sales
HubSpot Marketing Hub implemented and operational
Visibility into engagement and intent
Clear handoff rules between marketing and sales
Internal confidence to run and evaluate marketing activity
Program Scope
01
GTM & ICP Alignment
  • Define Ideal Customer Profile and buying criteria
  • Align marketing and sales expectations
  • Establish qualification and handoff rules
  • Normalize success metrics
02
Marketing Platform Selection & Procurement
  • Recommend the appropriate HubSpot Marketing Hub tier
  • Guide platform selection based on maturity and goals
  • Support HubSpot procurement and contract negotiation
  • Ensure licensing aligns with near-term needs and future scalability
03
HubSpot Marketing Hub Stand-Up
  • Marketing Hub setup and configuration
  • Website tracking, forms, email, and reporting
  • Funnel and lifecycle structure
  • Integration approach with Zoho (sales CRM remains in place)
04
Enablement & Training
  • How to create and send emails and sequences
  • How to interpret engagement and intent signals
  • How sales should respond to interest
  • How to measure what is working and what is not
Timeline
Duration: Approximately 90 days
Month 1
  • ICP and GTM alignment
  • HubSpot licensing finalized
  • Platform setup begins
Month 2
  • HubSpot configuration completed
  • Funnel and lifecycle structure finalized
  • Sales handoff defined
Month 3
  • Team training and enablement
  • Reporting live
  • Readiness for controlled testing
Program Investment
One-Time Setup Program
$30,000 – $45,000
Delivered over approximately 90 days
Final scope and pricing confirmed during discovery
Investment reflects:
  • GTM and ICP development
  • HubSpot negotiation and procurement support
  • Marketing Hub setup and configuration
  • Sales alignment and team training
What Is Included (and What Is Not)
Included
  • GTM and ICP definition
  • HubSpot Marketing Hub negotiation and stand-up
  • Funnel and lifecycle configuration
  • Sales handoff design
  • Team training and operational handoff
Not Included
  • Paid media or ad spend
  • Ongoing campaign execution
  • Long-term marketing retainer

HubSpot licensing fees are contracted directly with HubSpot and are not included in the program investment.
What Comes After (Optional)
After completing the setup, teams typically choose to:
Run marketing internally using the system and training provided
Engage selectively for advisory or support
Explore an ongoing go-to-market program once ROI expectations are clear
There is no obligation to continue beyond the setup program.
Why LeadCoverage
HubSpot Diamond Partner
Expertise in leveraging the HubSpot platform for optimal results.
Supply chain and logistics focused
Deep understanding of the unique challenges and opportunities in the sector.
Proven GTM frameworks built for freight, ports, and distribution
Strategies tailored specifically for your industry's growth.
Experienced in aligning marketing systems to real sales motion
Ensuring your marketing efforts drive tangible sales outcomes.
We help teams move forward with clarity before scale.
We make market leaders.
Additional Resources
The following resources are provided as optional reference materials to support internal alignment and deeper understanding of the setup program approach.
LeadCoverage & HubSpot
HubSpot as a Marketing Engine (Not a Sales CRM)
Go-To-Market & Setup Frameworks
Intent, PR, and GTM Context
About LeadCoverage